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Handbook of Culture and Consumer Behavior - Frontiers in Culture and Psychology Sharon Ng
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Handbook of Culture and Consumer Behavior - Frontiers in Culture and Psychology
Sharon Ng
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
370 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de junio de 2015 |
| ISBN13 | 9780199388516 |
| Editores | Oxford University Press Inc |
| Género | Aspects (Academic) > Economic |
| Páginas | 370 |
| Dimensiones | 243 × 164 × 24 mm · 719 g |
| Lengua | Inglés |
| Editor | Lee, Angela Y. (Mechthild Esser Nemmers Professor of Marketing, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University) |
| Editor | Ng, Sharon (Associate Professor, Associate Professor, Nanyang Business School, Nanyang Technological University) |
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