From Big Data to Big Profits: Success with Data and Analytics - Walker, Russell (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University) - Libros - Oxford University Press Inc - 9780199378326 - 3 de agosto de 2015
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Walker, Russell (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University)
From Big Data to Big Profits: Success with Data and Analytics

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In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions.

312 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 3 de agosto de 2015
ISBN13 9780199378326
Editores Oxford University Press Inc
Páginas 312
Dimensiones 243 × 164 × 24 mm   ·   566 g
Lengua Inglés  

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Ver todo de Walker, Russell (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University) ( Ej. Hardcover Book )