Managing Network Resources: Alliances, Affiliations, and Other Relational Assets - Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University) - Libros - Oxford University Press - 9780199299850 - 17 de mayo de 2007
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Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University)
Managing Network Resources: Alliances, Affiliations, and Other Relational Assets

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Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.

342 pages, 1, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 17 de mayo de 2007
ISBN13 9780199299850
Editores Oxford University Press
Páginas 344
Dimensiones 236 × 157 × 20 mm   ·   517 g
Lengua Inglés  

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Ver todo de Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University) ( Ej. Hardcover Book y Paperback Book )