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Public Health Branding: Applying marketing for social change W Douglas Evans
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Public Health Branding: Applying marketing for social change
W Douglas Evans
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
320 pages, 26 black and white line drawings, and 9 black and white photographs
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de septiembre de 2008 |
| ISBN13 | 9780199237135 |
| Editores | Oxford University Press |
| Páginas | 320 |
| Dimensiones | 174 × 243 × 17 mm · 534 g |
| Lengua | Inglés |
| Editor | Evans, W Douglas (, Professor and Director of Public Health Communication and Marketing, The George Washington University,Washington, DC, USA) |
| Editor | Hastings, Gerard (, Professor and Director of the Institute for Social Marketing and the Centre for Tobacco Control Research, University of Stirling and The Open University, Stirling, UK) |
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