Powers of Persuasion: The Inside Story of British Advertising 1951-2000 - Fletcher, Winston (Visiting Professor of Marketing at Westminster University, Author, and Vice President of the History of Advertising Trust) - Libros - Oxford University Press - 9780199228010 - 10 de julio de 2008
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Fletcher, Winston (Visiting Professor of Marketing at Westminster University, Author, and Vice President of the History of Advertising Trust)
Powers of Persuasion: The Inside Story of British Advertising 1951-2000

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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.

296 pages, 16pp colour and b/w plate section

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 10 de julio de 2008
ISBN13 9780199228010
Editores Oxford University Press
Páginas 314
Dimensiones 165 × 240 × 23 mm   ·   638 g
Lengua Inglés  

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