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Fundamentals of Marketing
Baines, Paul (University of Leicester)
Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de agosto de 2025 |
| ISBN13 | 9780198910817 |
| Editores | Oxford University Press |
| Páginas | 384 |
| Dimensiones | 190 × 246 × 21 mm · 750 g |
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