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The Oxford Handbook of International Business Strategy - Oxford Handbooks Kamel Mellahi
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The Oxford Handbook of International Business Strategy - Oxford Handbooks
Kamel Mellahi
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
528 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de enero de 2021 |
| ISBN13 | 9780198868378 |
| Editores | Oxford University Press |
| Páginas | 528 |
| Dimensiones | 254 × 180 × 38 mm · 1,11 kg |
| Lengua | Inglés |
| Editor | Mellahi, Kamel (Senior Manager, Senior Manager, Dubai Chamber Centre for Responsible Business) |
| Editor | Meyer, Klaus (Professor of International Business, Professor of International Business, Ivey Business School) |
| Editor | Narula, Rajneesh (John H. Dunning Chair of International Business Regulation, John H. Dunning Chair of International Business Regulation, University of Reading John H. Dunning Chair of International Business Regulation, University of Reading) |
| Editor | Surdu, Irina (Associate Professor of International Business Strategy, Associate Professor of International Business Strategy, University of Warwick) |
| Editor | Verbeke, Alain (Professor of International Business and the McCaig Chair in Management, Professor of International Business and the McCaig Chair in Management, University of Calgary) |
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