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Strategic Marketing: Creating Competitive Advantage West, Douglas (Professor of Marketing, Professor of Marketing, King's College London) 4 Revised edition
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Strategic Marketing: Creating Competitive Advantage
West, Douglas (Professor of Marketing, Professor of Marketing, King's College London)
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
576 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de junio de 2022 |
| ISBN13 | 9780198856764 |
| Editores | Oxford University Press |
| Páginas | 600 |
| Dimensiones | 246 × 189 × 29 mm · 1,14 kg |
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