Strategic Advertising Management - Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku) - Libros - Oxford University Press - 9780198835615 - 16 de febrero de 2021
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Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku)
Strategic Advertising Management 6 Revised edition

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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

488 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de febrero de 2021
ISBN13 9780198835615
Editores Oxford University Press
Páginas 504
Dimensiones 246 × 191 × 24 mm   ·   970 g
Lengua Inglés  

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