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Marketing: A Very Short Introduction - Very Short Introductions Le Meunier-FitzHugh, Kenneth (University of East Anglia)
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Marketing: A Very Short Introduction - Very Short Introductions
Le Meunier-FitzHugh, Kenneth (University of East Anglia)
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
160 pages, 22 black and white images
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de febrero de 2021 |
| ISBN13 | 9780198827337 |
| Editores | Oxford University Press |
| Páginas | 176 |
| Dimensiones | 172 × 112 × 14 mm · 146 g |
| Lengua | Inglés |
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