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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture
Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de junio de 2020 |
| ISBN13 | 9780198822028 |
| Editores | Oxford University Press |
| Páginas | 256 |
| Dimensiones | 165 × 240 × 22 mm · 534 g |
| Lengua | Inglés |
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