The Persuasion Industries: The Making of Modern Britain - McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University) - Libros - Oxford University Press - 9780198821700 - 16 de agosto de 2018
En caso de que portada y título no coincidan, el título será el correcto

McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University)
The Persuasion Industries: The Making of Modern Britain

Precio
$ 86,49
sin IVA

Pedido desde almacén remoto

Entrega prevista 22 de jun. - 9 de jul.

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

304 pages, 29 images and a plate section

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 16 de agosto de 2018
ISBN13 9780198821700
Editores Oxford University Press
Páginas 312
Dimensiones 241 × 168 × 22 mm   ·   632 g

Mere med samme udgiver

Ver todo de McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University) ( Ej. Hardcover Book )