The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain - Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading) - Libros - Oxford University Press - 9780198783817 - 21 de septiembre de 2017
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Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading)
The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain

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Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.

448 pages, 85 black and white tables and figures

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 21 de septiembre de 2017
ISBN13 9780198783817
Editores Oxford University Press
Páginas 388
Dimensiones 164 × 310 × 31 mm   ·   748 g
Lengua Inglés  

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