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Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones Doz, Yves L. (Solvay Chaired Professor of Technological Innovation, Solvay Chaired Professor of Technological Innovation, INSEAD)
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Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones
Doz, Yves L. (Solvay Chaired Professor of Technological Innovation, Solvay Chaired Professor of Technological Innovation, INSEAD)
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
208 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de noviembre de 2017 |
| ISBN13 | 9780198777199 |
| Editores | Oxford University Press |
| Páginas | 204 |
| Dimensiones | 161 × 242 × 19 mm · 454 g |
| Lengua | Inglés |
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