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Behavioural Economics: A Very Short Introduction - Very Short Introductions Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)
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Behavioural Economics: A Very Short Introduction - Very Short Introductions
Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
168 pages, 8 black and white images
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de enero de 2017 |
| ISBN13 | 9780198754992 |
| Editores | Oxford University Press |
| Páginas | 176 |
| Dimensiones | 118 × 173 × 10 mm · 152 g |
| Lengua | Inglés |
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