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The Oxford Handbook of Pricing Management - Oxford Handbooks Zalp Zer
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The Oxford Handbook of Pricing Management - Oxford Handbooks
Zalp Zer
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
976 pages, 111 Figures, 47 Tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de agosto de 2014 |
| ISBN13 | 9780198714811 |
| Editores | Oxford University Press |
| Páginas | 978 |
| Dimensiones | 175 × 244 × 52 mm · 1,66 kg |
| Lengua | Inglés |
| Editor | Ozer, Ozalp (, Professor of Information System and Operations Management, School of Management, The University of Texas at Dallas) |
| Editor | Phillips, Robert (, Professor of Professional Practice, Columbia Business School and Chief Science Officer, Nomis Solutions) |
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