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Global Television and Film: An Introduction to the Economics of the Business Hoskins, Colin (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada)
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Global Television and Film: An Introduction to the Economics of the Business
Hoskins, Colin (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada)
Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.
186 pages, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de agosto de 1998 |
| ISBN13 | 9780198711476 |
| Editores | Oxford University Press |
| Páginas | 188 |
| Dimensiones | 155 × 238 × 11 mm · 281 g |
| Lengua | Inglés |
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