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Global Strategic Management Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School) 3 Revised edition
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Global Strategic Management
Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School)
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
474 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de diciembre de 2014 |
| ISBN13 | 9780198706595 |
| Editores | Oxford University Press |
| Páginas | 448 |
| Dimensiones | 243 × 190 × 18 mm · 858 g |
| Lengua | Inglés |
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