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Innovation in an Advanced Consumer Society: Value-Driven Service Innovation Inge Furseth, Peder (Associate Professor, Associate Professor, BI Norwegian Business School)
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Innovation in an Advanced Consumer Society: Value-Driven Service Innovation
Inge Furseth, Peder (Associate Professor, Associate Professor, BI Norwegian Business School)
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.
208 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de febrero de 2016 |
| ISBN13 | 9780198705116 |
| Editores | Oxford University Press |
| Páginas | 208 |
| Dimensiones | 243 × 162 × 20 mm · 482 g |
| Lengua | Inglés |
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