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The Advertising Effect: How to Change Behaviour Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de mayo de 2014 |
| ISBN13 | 9780195593921 |
| Editores | Oxford University Press Australia |
| Páginas | 240 |
| Dimensiones | 227 × 154 × 18 mm · 378 g |
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