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How Brands Grow: What Marketers Don't Know Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)
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How Brands Grow: What Marketers Don't Know
Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
246 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2010 |
| ISBN13 | 9780195573565 |
| Editores | Oxford University Press Australia |
| Páginas | 246 |
| Dimensiones | 160 × 237 × 23 mm · 590 g |
| Lengua | Inglés |
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