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Viral Marketing: The Science of Sharing Nelson-Field, Karen (, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)
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Viral Marketing: The Science of Sharing
Nelson-Field, Karen (, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
128 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de octubre de 2013 |
| ISBN13 | 9780195527988 |
| Editores | Oxford University Press Australia |
| Páginas | 128 |
| Dimensiones | 175 × 234 × 11 mm · 249 g |
| Lengua | Inglés |
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