The Obama Victory: How Media, Money, and Message Shaped the 2008 Election - Kenski, Kate (Assistant Professor of Communication, Assistant Professor of Communication, University of Arizona) - Libros - Oxford University Press Inc - 9780195399561 - 14 de julio de 2010
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The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

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In The Obama Victory, Kathleen Hall Jamieson, Kate Kenski, and Bruce Hardy take a hard look at the campaign, focusing in particular on the roles of media and money within the Obama and McCain campaigns. In the course of a crisp narrative, the authors identify the candidates' key contrastive themes, and then apply them to the five main phases of the campaign: the early summer, the two weeks before the convention, the convention and its aftermath up to the financialmeltdown, the period between the final debate and the penultimate week of the election, and the final week. The authors exploit the extraordinary Annenberg rolling survey, which is one of the best voter data sets in the country. The information culled from this survey-to which they had exclusiveaccess-guides their narrative.


400 pages, 90 black and white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 14 de julio de 2010
ISBN13 9780195399561
Editores Oxford University Press Inc
Páginas 392
Dimensiones 156 × 234 × 27 mm   ·   566 g
Lengua Inglés  

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