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Implicit Motives Schultheiss, Oliver (Associate Professor of Pyschology, Associate Professor of Pyschology, University of Michigan)
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Implicit Motives
Schultheiss, Oliver (Associate Professor of Pyschology, Associate Professor of Pyschology, University of Michigan)
How do unconscious motivational needs influence physiological, cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.
592 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de febrero de 2010 |
| ISBN13 | 9780195335156 |
| Editores | Oxford University Press Inc |
| Páginas | 592 |
| Dimensiones | 166 × 245 × 38 mm · 952 g |
| Lengua | Inglés |
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