Car Launch: The HUman Side of Managing Change - George Roth - Libros - Oxford University Press Inc - 9780195177985 - 1 de julio de 2004
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Car Launch: The HUman Side of Managing Change

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Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.


252 pages, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de julio de 2004
ISBN13 9780195177985
Editores Oxford University Press Inc
Páginas 252
Dimensiones 234 × 191 × 18 mm   ·   449 g
Lengua Inglés  

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