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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line Jackson, Kevin (Associate Professor of Legal and Ethical Studies, Associate Professor of Legal and Ethical Studies, Fordham University's School of Business)
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
Jackson, Kevin (Associate Professor of Legal and Ethical Studies, Associate Professor of Legal and Ethical Studies, Fordham University's School of Business)
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.
240 pages, numerous line drawings & tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de abril de 2004 |
| ISBN13 | 9780195161380 |
| Editores | Oxford University Press Inc |
| Páginas | 240 |
| Dimensiones | 242 × 166 × 21 mm · 553 g |
| Lengua | Inglés |
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