The Marketing Power of Emotion - O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University) - Libros - Oxford University Press Inc - 9780195150568 - 16 de enero de 2003
En caso de que portada y título no coincidan, el título será el correcto

O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
The Marketing Power of Emotion

Precio
$ 83,49
sin IVA

Pedido desde almacén remoto

Entrega prevista 22 de jun. - 9 de jul.

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

282 pages, 9 halftones and 4 figures

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 16 de enero de 2003
ISBN13 9780195150568
Editores Oxford University Press Inc
Páginas 288
Dimensiones 166 × 244 × 22 mm   ·   562 g
Lengua Inglés  

Mere med samme udgiver

Ver todo de O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University) ( Ej. Hardcover Book )