Recomienda este artículo a tus amigos:
The Marketing Power of Emotion O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
Precio
$ 87,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 21 de ago. - 9 de sep.
Recibe notificaciones sobre nuevos lanzamientos de O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
The Marketing Power of Emotion
O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
282 pages, 9 halftones and 4 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de diciembre de 2002 |
| Fecha de lanzamiento original | 2003 |
| ISBN13 | 9780195150568 |
| Editores | Oxford University Press Inc |
| Páginas | 288 |
| Dimensiones | 166 × 244 × 22 mm · 571 g |
| Lengua | Inglés |
![Cover for Mapp, Susan C. (Professor of Social Work, Professor of Social Work, Elizabethtown College) · Human Rights and Social Justice in a Global Perspective: An Introduction to Global Social Work (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/895/9780197757895.jpg?mapp-susan-c-professor-of-social-work-professor-of-social-work-elizabethtown-college-2027-human-rights-and-social-justice-in-a-global-perspective-an-introduction-to-global-social-work-paperback-book&class=scaled&v=1785164454)
![Cover for Haney-Lopez, Ian (Professor of Law, Professor of Law, UC-Berkeley) · Dog Whistle Politics: Strategic Racism, Fake Populism, and the Dividing of America, Expanded and Fully Revised Edition (Paperback Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/805/9780190841805.jpg?haney-lopez-ian-professor-of-law-professor-of-law-uc-berkeley-2027-dog-whistle-politics-strategic-racism-fake-populism-and-the-dividing-of-america-expanded-and-fully-revised-edition-paperback-book&class=scaled&v=1612091742)
