Managing Quality Fads: How American Business Learned to Play the Quality Game - Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be - Libros - Oxford University Press Inc - 9780195122602 - 4 de febrero de 1999
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Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be
Managing Quality Fads: How American Business Learned to Play the Quality Game

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This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar period.

302 pages, 8 line drawings

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 4 de febrero de 1999
ISBN13 9780195122602
Editores Oxford University Press Inc
Páginas 304
Dimensiones 162 × 239 × 26 mm   ·   580 g
Lengua Inglés  

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