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The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development Bowen, H. Kent (Professor, Professor, MIT Department of Engineering)
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The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development
Bowen, H. Kent (Professor, Professor, MIT Department of Engineering)
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.
446 pages, halftones, line figures, tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de septiembre de 1994 |
| ISBN13 | 9780195080520 |
| Editores | Oxford University Press Inc |
| Páginas | 464 |
| Dimensiones | 164 × 241 × 33 mm · 780 g |
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