The Citizen Marketer - Oxford Studies in Digital Politics - Penney, Joel (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University) - Libros - Oxford University Press Inc - 9780190658069 - 29 de junio de 2017
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Penney, Joel (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University)
The Citizen Marketer - Oxford Studies in Digital Politics

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The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation byelites.

264 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 29 de junio de 2017
ISBN13 9780190658069
Editores Oxford University Press Inc
Páginas 264
Dimensiones 234 × 157 × 17 mm   ·   378 g
Lengua Inglés  

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Ver todo de Penney, Joel (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University) ( Ej. Hardcover Book y Paperback Book )