Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking - Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany) - Libros - Oxford University Press Inc - 9780190606855 - 6 de octubre de 2016
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Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany)
Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

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Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

256 pages, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 6 de octubre de 2016
ISBN13 9780190606855
Editores Oxford University Press Inc
Páginas 256
Dimensiones 155 × 231 × 15 mm   ·   386 g
Lengua Inglés  

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