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The Origin of Ideas: Blending, Creativity, and the Human Spark Turner, Mark (Professor, Case Western Reserve University)
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The Origin of Ideas: Blending, Creativity, and the Human Spark
Turner, Mark (Professor, Case Western Reserve University)
Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
320 pages, With illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2015 |
| ISBN13 | 9780190263157 |
| Editores | Oxford University Press Inc |
| Páginas | 320 |
| Dimensiones | 200 × 237 × 23 mm · 430 g |
| Lengua | Inglés |
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