A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Scott Bedbury - Libros - Penguin Putnam Inc - 9780142001905 - 25 de febrero de 2003
En caso de que portada y título no coincidan, el título será el correcto

Scott Bedbury
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Precio
$ 28,99
sin IVA

Pedido desde almacén remoto

Entrega prevista 19 de jun. - 8 de jul.

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning?and failed?branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

240 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 25 de febrero de 2003
ISBN13 9780142001905
Editores Penguin Putnam Inc
Páginas 240
Dimensiones 139 × 212 × 14 mm   ·   226 g
Lengua Inglés  

Mere med samme udgiver

Ver todo de Scott Bedbury ( Ej. Paperback Book )