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Strategic Marketing for Non-profit Organizations (7th Edition) Philip R. Kotler 7.º edición
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Strategic Marketing for Non-profit Organizations (7th Edition)
Philip R. Kotler
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de octubre de 2007 |
| ISBN13 | 9780131753723 |
| Editores | Prentice Hall |
| Páginas | 504 |
| Dimensiones | 184 × 30 × 241 mm · 816 g |
| Lengua | Inglés |
