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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides
Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.
254 pages, Illustrated
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de marzo de 2014 |
| ISBN13 | 9780124166905 |
| Editores | Elsevier Science & Technology |
| Páginas | 254 |
| Dimensiones | 232 × 189 × 13 mm · 538 g |
