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Retailing Management Michael Levy 9.º edición
Retailing Management
Michael Levy
Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.
704 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de noviembre de 2013 |
| ISBN13 | 9780078028991 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 704 |
| Dimensiones | 216 × 282 × 29 mm · 1,56 kg |
| Lengua | Inglés |
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