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Managing Brands Sylvie Laforet Ed edition
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Managing Brands
Sylvie Laforet
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
560 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de diciembre de 2009 |
| ISBN13 | 9780077117481 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 560 |
| Dimensiones | 195 × 260 × 22 mm · 861 g |
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