How to Plan and Execute Strategy - John Colley - Libros - McGraw-Hill - 9780071824545 - 13 de diciembre de 2013
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John Colley
How to Plan and Execute Strategy 1.º edición

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Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 13 de diciembre de 2013
ISBN13 9780071824545
Editores McGraw-Hill
Páginas 128
Dimensiones 125 × 7 × 200 mm   ·   136 g
Lengua Inglés  

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