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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Amitava Chattopadhyay Ed edition
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Amitava Chattopadhyay
How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de junio de 2012 |
| ISBN13 | 9780071782890 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 320 |
| Dimensiones | 151 × 233 × 31 mm · 648 g |
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