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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements Scott Goodson Ed edition
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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Scott Goodson
The secret to movement marketing?Your customers want to make a difference"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft.
256 pages, ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de abril de 2012 |
| ISBN13 | 9780071782821 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 256 |
| Dimensiones | 160 × 233 × 24 mm · 534 g |
| Lengua | Inglés |
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