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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker William Cohen Ed edition
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
William Cohen
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 2012 |
| ISBN13 | 9780071778626 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensiones | 159 × 232 × 25 mm · 574 g |
| Lengua | Inglés |
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