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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program Arthur Hughes 4.º edición
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Hughes
Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever
608 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de febrero de 2012 |
| ISBN13 | 9780071773485 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 608 |
| Dimensiones | 176 × 241 × 45 mm · 832 g |
| Lengua | Inglés |