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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt Ed edition
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
288 pages, ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de noviembre de 2011 |
| ISBN13 | 9780071761680 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensiones | 236 × 151 × 25 mm · 582 g |
| Lengua | Inglés |
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