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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing Roman Hiebing 4.º edición
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
Roman Hiebing
Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
704 pages, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de octubre de 2011 |
| ISBN13 | 9780071745574 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 608 |
| Dimensiones | 215 × 272 × 32 mm · 1,71 kg |
| Lengua | Inglés |