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Marketing Demystified - Demystified Donna Anselmo Ed edition
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Marketing Demystified - Demystified
Donna Anselmo
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
400 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de agosto de 2010 |
| ISBN13 | 9780071713917 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 400 |
| Dimensiones | 188 × 233 × 25 mm · 671 g |
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