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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Ron Rentel
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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
Ron Rentel
Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing.
256 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 2007 |
| ISBN13 | 9780071477918 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 256 |
| Dimensiones | 161 × 236 × 31 mm · 653 g |
| Lengua | Inglés |
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