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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Brian Carroll Ed edition
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Brian Carroll
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2006 |
| ISBN13 | 9780071458979 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 224 |
| Dimensiones | 162 × 239 × 22 mm · 496 g |
| Lengua | Inglés |
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