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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2006 |
| ISBN13 | 9780071454094 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 368 |
| Dimensiones | 158 × 235 × 31 mm · 644 g |
| Lengua | Inglés |
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