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Secrets from the Innovation Room: How to Create High-voltage Ideas That Make Money, Win Business, and Outwit the Competition Kay Allison
Secrets from the Innovation Room: How to Create High-voltage Ideas That Make Money, Win Business, and Outwit the Competition
Kay Allison
Explains how the creative process is learnable, just like any other skill. This book debunks long-held myths and mysteries, replacing them with a process for coming up with innovative, hero-making, and profitable ideas on demand.
180 pages, 1
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de noviembre de 2004 |
| ISBN13 | 9780071443753 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 180 |
| Dimensiones | 185 × 231 × 11 mm · 340 g |